Forecasting New Product Growth

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Your assignment
Rapid changes in technology have led to an increasingly fast pace of new product introductions at Bronkhorst, a manufacturer of flow devices. The research includes the analysis of the product lifecycle of the product portfolio:

  • A study to model the product life cycle. Based on data of existing products, is it possible to identify different stages in the product life cycle and predict the lifetime in each stage? This research includes defining guidelines and methodologies for product life cycle analysis of the product portfolio.
  • A study to examin and forecast obsolescence of existing multi-feature products.This research includes the design of a model for product obsolescence based on decision criteria. The model may use different data sources, for example combining marketing, sales, after sales, and operational data sources to forecast obsolescence and/or deliver rational advice concerning the product portfolio;
  • A study to forecast the sales growth of newly introduced multi-feature products.
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